5 reasons why social media is important to SME’s

eNitiate | Tshepo the Jean Maker Feature Image | 29 August 2019

Social media can be a distraction, because you run the risk of dawdling. However, the same channel can be a source of business, if SME’s are on at the right time, follow Twitterers who are relevant to their business and track the right keywords.   Let me demonstrate what I mean   There I was, […]

“O jewa ke eng?” – the tweet that broke Twitter norms

I first learnt about the “O jewa ke eng?” tweet when I saw the one by @gogetthatstrap asking about it . See the date when the tweet above was published? Being the self-proclaimed Datapreneur, this got my attention. I checked out the original tweet, … and found that it was published in January 2019. He […]

Top 18 African Heads of States on Twitter: it’s a mixed bag

Wondering which African Heads of States are big on Twitter in 2017? We have the answer for you in this blog post, where we picked the top 18 based on Twitter followers as at 7 July. We are using old-fashioned spreadsheets to present the results for numbers of  Twitter followers as a constant, compared to […]

8 LIVE SOCIAL MEDIA AMPLIFICATION STEPS that consistently yield desired results

Here is a surefire live social media amplification approach the eNitiaters implemented to propel the South African National Health Department – one of our digital media marketing clients – into top 3 overall Twitter contributors of 8th South African AIDS Conference that took place 13-15 June 2017 at Durban ICC, captured in a Storify below.   […]

9 tweets about #AfricaInnovation Conference analytics

Victor Kgomoeswana has taken his passion for spreading the positive message about doing business in Africa to another level, by adding an annual conference property to his “Africa Is Open For Business” company. The company name is rather long, but thankfully it has an acronym – AIOFB. Let’s quickly mention 3 big moves linked to […]

The story about Kaizer Chiefs dominance on social media, captured in tweets

Where it all started: Bra Willy’s blog post on Kaizer Chiefs dominance on social media that was inspired by a radio interview between the host – Ashraf Garda – and Kaizer Chiefs Corporate Communications Manager on the SAFM Sunday morning slot called The Media Show on 9/11. How is your brand doing on social media? Tell […]