Online Brand Communication

Macufe 2012 social networking provides great insights

In this post, I share with you Facebook and Twitter highlights based on our social analytics relating to the recent Macufe 2012 event's 15th anniversary, with an estimated 170 000 revelers attending from all over the country, the continent and the rest of the...

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Learn how content drives Facebook fan behaviour

In this post, I analyze mainly SHARE results for 4 Facebook posts related to Macufe 2012, a 10-day annual event that is held in early October in Bloemfontein, South Africa, and that attracts over 150 000 revelers; to make the point that content is key...

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Impact of the Internet on recruitment: role of online personal brand

Tonight's #InformUrself Twitterview was yet another resounding success. In this session, I invited Paul Byrne of Career Junction for an exploration of the subject as per the title of this post...

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Is the online space all about negative brand comments from netizens?

According to the largest global study into people's attitudes and behaviours online, complaints form the smallest part of South African netizens' online comments about brands. As the study shows, 2 out of every 5 online comments are meant to help friends and strangers with information...

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Eskom a top 3 desired employer, according to #TopBrands2012

Eskom gave many people a surprise showing in #TopBrands2012. South Africa's electricity supplier was voted 2nd most desired company to work for in 2012. At the top spot was Coca-Cola, and 3rd was Telkom....

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The 3 main social networks are putting software developers out of business

81% of the world's social networking population is found on Facebook, Youtube and Twitter combined. The quest (or more likely pressure) by these social networks to turn netizens' content, provided freely on their sites, into money-making machines is turning them into ugly monsters. Implications...

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