Online Brand Communication

From B2B / B2C to P2P

Businesses have had to change their model in order to adapt to the influence of social media / networking. Transactions are no longer limited to 1 of 2 ways i.e. B2B & B2C. History has illustrated that  business was conducted in the following fashion : Transactional :...

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A #mobilevideo brought the Daveyton #policebrutality case to public’s attention

I call this the season of image-tarnishing news about South Africa. My beloved country has been in the spotlight for all the wrong reasons in the last 6 months, and the seemingly unstoppable flow of negative news that includes Marikana, Anne Booysen and Oscar Pretorius is...

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A new trend shows #freemium days are numbered

I have always been an advocate for free Internet stuff, and I have written a lot about this topic on this blog. My philosophy when it comes to Internet tools has always been and continues to be free tools first, premium tools only when...

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Is Social Media the future communications tool?

Social Media is entering a new era of achievement with most businesses establishing strategies to take their brand forward. In the not so distant past, most corporate companies were reluctant to implement a social media strategy. Social Media is opening up a whole new way of doing...

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Comparing Valentine’s Day Twitter mentions with SONA2013 and Oscar Pistorius

In part 1 of this SONA2013 series, I indicated that President Jacob Zuma's State of the Nation Address this year got less than a third of Twitter mentions compared to last year. One reason that stood out for me was competition for share of voice...

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