Online Brand Communication

The Power of words: Context vs. #Content

This blog was inspired by a conversation I had with a colleague. As we discussed, the importance of energies and self-actualisation - being in tune with yourself and realising your higher purpose in life. I had an “AHA Moment” as Oprah would say, I realised...

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Social media contributes to the growth of TV viewership

But the question we should be asking is, why has viewer-ship grown? At eNitiate we conducted an online analysis and discovered that the debates on social media about TV shows lead viewers back to the couch so that they can watch and participate in online...

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#ProudlyBroughtByANC: Was the twitter campaign a hit or a miss?

On Friday the 4th of October 2013, it was reported that a number of billboards were erected on the N1 & N3 highways in Gauteng. The billboards had the following message: "e-tolls proudly brought to you by ANC" the billboards caused a stir in the...

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My Diary of #SocialMedia Week in Mumbai – Day 7

SMWMumbai 2013 was a platform for display of talent and skill that was showcased by no less than 20, mostly young entrepreneur-driven companies, which have made names for themselves in the digital marketing world. ...

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#Digital world – We need new rules?

The Digital world provides infinite possibilities.  As Jay-Z said "The Internet is like the wild, wild west. We need to write the new rules.“ The ability to receive and share data is limitless. Recently, Drake "Drizzy" new album titled “Nothing was the same” was leaked about...

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#Phubbing – how did we get here?

Why is it that we cannot even contain ourselves in restaurants or bars, on the dinner table, while walking and sadly while driving? We need constant reminders -  to stop phubbing all the time! What is it exactly that we’re busy with that could be far...

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