Online Brand Communication

NCR’s muted #onlinepresence contributes to under-delivery against its mandate

The screaming title was splashed across many newspapers this past Wednesday: Half of South Africa’s consumers battle to pay debts. South Africa has 20 million consumers who have bought on credit. The black line in the graph below clearly indicates the worsening situation of those who...

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#KenyaAirways shows the way in social CRM

Social CRM has become a big part of being on Twitter for many businesses that are social media savvy. Kenya Airways (KQ), the 6th best airline in Africa according to Sky Trax, is one of them. This is not surprising, as KQ is among the earliest...

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90/10

Famous author Stephen Covey is credited as the one who introduced the world to the 90/10 principle. So as I stumbled on this theory of reaction, I thought to myself how does one react to all the tweets & status updates if they only account...

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Things we do for fun at #eNitiate

We love what we do so much, we just keep at it. Here is one of the things we are increasingly doing, for fun!    ...

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How #onlinemedia can help ease South Africa’s high youth unemployment

The recent passing of the youth wage subsidy bill is a welcome relief, given the unacceptable 50% unemployment rate in this age group in South Africa. But Cosatu threatens to contest the subsidy in the courts of law. While the dilly dallying continues, the online...

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Khuli Chana parody too dry for Distell

I have always loved parody at all times. It is a great way to discuss serious or complex issue in a manner that everybody can understand or bring attention current events. The King of the Game has always been Nando's creative advertising concepts but this...

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