Online Brand Communication

Oscar trial, Khaya Dlanga & Social media influencers

The trial of Paralympic sprinter Oscar Pistorius has dominated news in South Africa so much that the public has lost sight of the Oscars (Academy Awards) and the South Africa vs. Australia cricket match, which the Proteas subsequently lost. “Blade-runner” is standing trial after shooting and...

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Learn from the Kardashian’s how to optimize your brand

When it comes to social media, what people say about you gets to validate or tarnish your personal brand. We need to realize that there are no 2 identities (offline and online) anymore. We need to be more cognisant when we are online. We need to...

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Hashtag (#) phenomena

The power of the hashtag (#) has proven to be a tremendously convenient and effective tool. Not only can you join or follow a conversation, but if used strategically it can build campaigns, promote products/ideas or incite a movement. Most companies have even adopted hashtags...

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You can Rent The Runway!

One of my favorite leisure activities on a weekend is watching CNN on the tele. In particular I enjoy two shows i.e Art of Movement & African Voices. I also enjoy seeing Christiane Amanpour and Isha Sesay, with the latter being a muse of mine...

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Fashion meets #Digital : Burberry

Everybody knows that I am a fashion enthusiast! I love it when I come across case studies such as this collabo between Burberry and Salesforce. Check this out!...

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Go digital or lose out

The world is swiftly moving towards a digital future. Everything we do will soon be dominated by electronic devices and "float into the air." Whilst the innovation of digital platforms continues to define markets and shape lives, some industries and people are finding it hard to...

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