Online Brand Communication

Jacob Zuma’s never-say-die attitude reflected by Internet hits

Social media category is currently playing a negligible role in JZ's online traffic statistics, but in time this will change....

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How is Jacob Zuma mixing it on social networks?

In my online poll that was a prelude to this post, the question I wanted to start with was whether JZ should be on social networks at all. But I subsequently dropped it as I felt it was redundant, because the President had already posted...

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There is an uncanny similarity between Osama and some Marketers when it comes to digital technology

The deceased father of modern-day terrorism appreciated the value of digital technology in the globalisation of his movement and achievement of other terrorist objectives, but he disliked using digital communications personally as he knew - and this is the operative word - the danger this...

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Rapid developments in digital media are forcing redefinition of classical marketing

With the passage of time and increased wisdom, it has become obvious that the future of Brand Marketing will be enhanced by acquiring some knowledge of digital technology that determines the efficacy of the various, ever-growing and constantly evolving digital media options. And equally importantly,...

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Why is your company not leveraging social media despite overwhelming evidence that it should?

Are companies not supposed to be microcosms of societies where they operate? If yes (and I hope it is an emphatic one), why are they (companies) left behind the social media growth curve that is driven by the same communities they are part of? Better...

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How long? A tribute to a murdered friend

I am paying a tribute to a friend and ex-colleague, David Gay, who was murdered last night in Bedfordview, Gauteng, ZA. I am deeply distressed by this. David was a person with a beautiful heart, a father who loved his 2 young kids and who...

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