Online Brand Communication

How will digital freedom transform businesses in South Africa?

Over the past years with the preamble of social networks to be specific Facebook, I witnessed that more persons were becoming responsive to social networks, yet not fully aware of how Digital/Social media can breed both pessimistic and optimistic feedback to help them enhance their...

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Gumtree shows the way in usage of integrated media

I saw a Gumtree South Africa TV ad during tonight's ETV News for the first time. What drew my attention to the ad was not the captivating message or the rather poor quality thereof, but the fact that this "free" online local classified ads service...

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InMarketingSpeak blog: review of 2011 performance

InMarketingSpeak blog was viewed about 3,200 times in 2011. That's on average 9 people a day, everyday....

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How the SABC missed a golden digital opportunity with Bafana/Niger’s AFCON qualifier

South African soccer fans experienced a Bafana Bafana AFCON 2012 qualifying match broadcast blackout AGAIN! This time around the SABC compounded the situation by failing to mitigate this risk, despite having known about it as far back as in May 2011 when broadcast rights negotiations...

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*DeathbyDigitalMarketingConference* era for marketers? Here’s my 10-point selection checklist

Since the beginning of 2011, there have already been numerous paid public conferences on or incorporating elements of digital marketing in South Africa. Recent conferences I am aware of are - Thinking Mobile, Integrated Marketing Communication Conference, Mobile Media Mindblast and Social Media World Forum...

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These -shops are about talk- and not about work-, but I am not complaining

In my experience, work-shops at public conferences are hardly about that. They are more about sharing of case studies at best; or sheer talk, talk, talk at worst. I must admit though. I have become addicted. There are 3 three things I love about talk-shops....

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