Online Brand Communication

How to develop a personal brand online

It is now an accepted reality that online media form an important communication toolkit for all aspiring self-made men and women. In this post I look at how they should go about developing a personal brand online. Let me hasten to say that most of...

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What is the worth of the Facebook “LIKE” to a brand?

In the last #InformUrself Twitterview, a discussion centered on the value of the Facebook "LIKE" to brands. Interesting insights are captured in the tweets herein. ...

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Which social network gives best bang for marketing $?

In the recent #InformUrself Twitterview, there was a discussion on the key question whether there is a need for brands to decide on social networks to invest in. The simple answer is yes, because there are limited resources to invest in this new channel that...

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Jessica Leandra dos Santos has become an example of how not to use social networks

I am certain that Jessica Leandra dos Santos could not imagine what was going to follow from her ill-considered tweet, posted on the 3rd of May, where she used the word "kaffir" in her rant about some Black man who apparently committed an act of...

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What does #earthhour mean to the average netizen?

Is the Earth Hour a waste of time as a crowdsourcing initiative? Or can something be done to increase its appeal to the average netizen? Comparison with other events that became hits on Twitter and other social networks indicates there is hope. ...

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Mobile data usage to ramp up in South Africa in 2012… with provisos

Dearth of South African mobile market statistics is fast becoming a thing of the past, as this post will show with abundant quotation of sources that offer rich insights. All signs are pointing in the right direction for this market, but there are things that...

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