Learn how content drives Facebook fan behaviour

In this post, I analyze mainly SHARE results for 4 Facebook posts related to Macufe 2012, a 10-day annual event that is held in early October in Bloemfontein, South Africa, and that attracts over 150 000 revelers; to make the point that content is key to driving desired fan behaviour.

Is the online space all about negative brand comments from netizens?

According to the largest global study into people’s attitudes and behaviours online, complaints form the smallest part of South African netizens’ online comments about brands. As the study shows, 2 out of every 5 online comments are meant to help friends and strangers with information on brands!

Does Digital media bridge the gap between ‘Brand managers’ & consumers?

Over the past few years we have seen an increase in the number of people using the internet as a source of information, and it has become quite clear that ‘digital media’ is the future, which leaves one wondering whether or not it has come to bridge the gap between Brand managers and consumers.

Western Cape: RLabs initiates a Free Mobile Counselling Portal”

With the growth of social media tradition in South Africa we are now introduced to a very useful and handy tool called “Free Mobile Counselling Portal.” A company called RLabs in partnership with Vodacom Foundation and  JamiiX are offering 100 Non-Governmental Organizations, non-profits, educational organisations, schools, community organizations and social groups the opportunity to leverage […]

How will digital freedom transform businesses in South Africa?

Over the past years with the preamble of social networks to be specific Facebook, I witnessed that more persons were becoming responsive to social networks, yet not fully aware of how Digital/Social media can breed both pessimistic and optimistic feedback to help them enhance their businesses.                   […]