WomDigital-a women’s month edition

img src="eNitiate_womeninthedigitalworld.jpg" alt="eNitiate_womeninthedigitalworld.jpg"

August is women’s month in South Africa, a time to celebrate the precious beings that have ever graced this world. It is not a secret that we are better beings,whether of male or female specie because of our mothers (women). Even though this is a month allocated to honor their contribution to giving birth to […]

Maslow’s hierarchy of needs in online marketing

Abraham Maslow , an American psychologist who was best known for creating Maslow’s Hierarchy of needs, was of the idea that every man is motivated by five basic needs in his lifetime. The principle is simple. From the time you are born, you have needs that have to be met for your overall well-being. As you grow, needs […]

#Infographic: Marketing revolution

Marketing strategies have taken a drastic turn in how businesses use it to reach their customers. The debate on whether to use traditional marketing methods or adapt to digital marketing is still going on till today. But with all the change in the industry, practices of reaching potential customers have clearly evolved. Changes in the […]

Flappy Bird crashes after first flight

  Flappy Bird is a 2013 mobile game notorious for its difficulty level. It was developed in Hanoi by Vietnam-based developer Dong Nguyen and published by .GEARS Studios, a small, independent game developer also based in Vietnam. The game, which was released on May 24, 2013, was removed from both Apple’s App Store and Google Play by its creator on February 10, 2014. Flappy bird drove […]

The “truth” about luxury

A week ago one of the most popular events in America took place over the weekend, the Super Bowl which is an annual championship game of the national football league. The Super Bowl which is the most anticipated event in American sport. Every year people prepare themselves for the Super Bowl Sunday where not only […]

Go digital or lose out

The world is swiftly moving towards a digital future. Everything we do will soon be dominated by electronic devices and “float into the air.” Whilst the innovation of digital platforms continues to define markets and shape lives, some industries and people are finding it hard to adapt, whilst some remain rooted in the traditional way […]