Digital Marketing

Self-learning for Mandela Month

The late former President of South Africa, Nelson Mandela taught  the world the art of caring for others. As a result, South Africa celebrate his kind deeds the whole month of July - since  it's Mandela Month. Where kind deeds are extended to the less...

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Africa’s youth move towards digital enterprise – on to greener pastures

It's 2016 and youth across the globe are all about digital but, alas, the African continent is still predominantly using analog communication. Youth unemployment is depressingly high and the ailing economy and lingering debts are not doing much to help the morale. But let's not focus...

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Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate...

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The youth and the internet #Cyberbullying

The youth of today, better known as millennials grew up in a technology-filled and social networking era where access to their idols, celebrities, information and news is easy. While the internet has played a massive role in empowering the youth,  and giving them a “voice”,...

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Youngest continent Africa is going global

Africa,the youngest continent by age, has the world's youngest population living in it. What does this mean for Africa and the internet? Africa has 9.8% of internet users out of its 16% of world population. This is a massive advantage which is taking the continent...

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Women empowerment in digital media

The digital industry is tremendously evolving and the industry has seen more women stepping up in a male dominated world. This has been prevalent especially in Africa as more women are taking over the tech world. The industry has become overwhelmingly competitive especially between men...

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