Content Marketing

These 7 photos show honey brand marketers are not leveraging a basic user experience

Question Why are honey brand marketers missing the basic user experience - that of turning the container upside down when product is past a halfway mark? Ok, this loaded question sounds very much like a sweeping statement already. I shall use my observations from a#HoneyVisualProject to support my statement shortly, and leave you to make up your own…

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Is Times Media flogging a dying media horse?

While going through The Business Times section of today's Sunday Times (a South African Sunday newspaper), I came across this print ad: The ad got me thinking, I have read broadly on this subject of media trends for over 6 years now.   A bit of context South Africa is going through a bout of…

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Nairobi traffic: adapt or die

The site of traffic in Africa's major cities leaves us all agitated. However, we all learn to adapt and move on - mainly out of lack of choice. See how bad traffic is at this Lanana and Woodlands intersection in Kilimani, Nairobi, as depicted by a gif. Notice how life goes on with each driver…

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#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

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Why use #Infographics?

If you work in the digital marketing sphere, you know that content generation does not only come in the common form of text. Theres is quite a number of ways you can use to speak to your audience. One of them is making use of infographics, a visual representation of information. A well thought out…

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A new eNitiate Content.ly profile that moves

Here is a new eNitiate Content.ly profile that was designed in motion graphic format.  

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