O Jewa Ke Eng – 12 lessons about a single tweet that became a movement

O Jewa Ke Eng | First Anniversary

O Jewa Ke Eng?, an “innocuous” tweet that was posted over a year ago and quickly turned into a global phenomenon, continues to set new Twitter standards judging by its sustained dominance on digital platforms. O jewa ke eng ? — Keabetsweūüƨ (@akreana_) January 5, 2019 You don’t know what I am talking about? Click […]

5 unconscious biases that impede effectiveness of social media

eNitiate | Unconscious Bias Against Social Media

Are there other unconscious biases you are aware of that impede effectiveness of social media? Note them in the comment section . On a closing note…¬† eNitiate is in its 11th year and 7 days of digital marketing practice. To celebrate this milestone, we will be focusing a substantial part of the company’s time and […]

What is the size of the digital marketing skills gap in Africa?

It is common knowledge in the communications industry that there is a digital marketing skills gap across the world. But what is the size of the gap in Africa?   About the inspiration for this post In our drive to contribute to the common language bank of digital marketing, the eNitiaters recently came up with […]

6 Reasons Why Your Business Needs Digital Marketing

Authority¬† Digital marketing allows you to build an online reputation. It also allows you to communicate directly with your consumers during times of crisis and set the record straight if you are being misunderstood.¬† Authority¬† Digital marketing allows you to build an online reputation. It also allows you to communicate directly with your consumers during […]