Content Marketing

5 unconscious biases that impede effectiveness of social media

In my 11 years of digital marketing practice, I have been confronted by many theories about social media. Through passage of time, the often repeated theories have become accepted as truths. What has been concerning is that a fair number of these theories are untested...

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What is the size of the digital marketing skills gap in Africa?

It is common knowledge in the communications industry that there is a digital marketing skills gap across the world. But what is the size of the gap in Africa?   About the inspiration for this post In our drive to contribute to the common language bank of digital...

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6 Reasons Why Your Business Needs Digital Marketing

If you are running a business enterprise, big or small, you have to be on digital media because that's where the action is happening. However, if you think otherwise about not being on digital platforms such as social networks your business will potentially be missing...

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How the Internet has extended (or even resuscitated) the life of many niche products

The Longtail theory is an important aspect of economics; to understand it, we must be aware of consumers giving up their fixation with the hits at the head of the tail, in order to explore the niche products along the end of the tail.   Is...

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How do Digital agencies use data scientist to invest themselves given the current economic status?

Data Analysis is important to Digital agencies in ensuring the success of companies. All the companies have to make decisions in order to carry out their business profitably, which in this decision can only be made after they have analyzed the data from that company...

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The value of Project Management in the midst of recession.

Project Management involves ensuring that the objectives of each project are met efficiently and effectively. Within the project life-cycle, steps such as risk calculation and crisis management are executed in high risk projects or with budget and time constraints. This discipline investigates the value of...

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