Content Marketing

How the Internet has extended (or even resuscitated) the life of many niche products

The Longtail theory is an important aspect of economics; to understand it, we must be aware of consumers giving up their fixation with the hits at the head of the tail, in order to explore the niche products along the end of the tail.   Is...

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How do Digital agencies use data scientist to invest themselves given the current economic status?

Data Analysis is important to Digital agencies in ensuring the success of companies. All the companies have to make decisions in order to carry out their business profitably, which in this decision can only be made after they have analyzed the data from that company...

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The value of Project Management in the midst of recession.

Project Management involves ensuring that the objectives of each project are met efficiently and effectively. Within the project life-cycle, steps such as risk calculation and crisis management are executed in high risk projects or with budget and time constraints. This discipline investigates the value of...

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Social Media following causes a stir in South African radio

In South African terms, the month of April is the new radio calendar month for Mzansi radio industry, where a number of radio stations change and reshuffle their lineups in order to beef up and strengthen the quality of their offering for their audiences. One...

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GRAPHIC DESIGN TRENDS TO LOOK OUT FOR IN 2019!

2019 Graphic Design Trends are elements and movements that have been popularly used more frequently and appear regularly that elements, Colour Font and Style become a trend in Graphic Design. Some trends would have been existing and would have started long ages ago and slowing creeping...

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Impact of Digital data analytics trends

Data analytics (DA) is the process of examining data sets in order to draw conclusions about the information they contain. The latest trends in social media data analytics uncover how to succeed on social for the longest time with audiences and ways of reaching them. Data Quality...

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