Analysis of our blogging techniques
For the record, eNitiaters have been blogging since October 2009.
Like many other companies developing their online profiles through content marketing with the primary purpose of attracting business, we have been doing a lot of work in upping our blogging techniques related to SEO, the ultimate standard for increasing online visibility.
WordPress SEO by Yoast is one of the key tools we use to monitor performance of our blogs.
Here is the initial report for one of our previous blog posts:
Key findings and insights
Analysis of the initial blogging techniques report above helped us refine our content structure to improve our SEO score, seen here below.
Notice that we more than tripled the number of green bullet points but could not address all the issues that Yoast pointed out in the second report above?
Well we discovered, as many professional bloggers will tell you, that it is sometimes (if not always) tough to keep a balance between meeting SEO requirements and maintaining a blogging technique that contributes to our chosen online brand identity.
Despite this sometimes tenuous balance, it is important to write blogs that observe SOE best practices.