Analytics is everything to a brand with online presence – Part 4

eNitiate | Analytics | blogging techniques | SEO | Online Brand | 2014

In this part of our series on online analytics, we share insights on blogging techniques that observe SEO best practices, based on analysis of one of our previous blog posts. 

You are welcome to read Part 1Part 2 and Part 3 of the series.

Analysis of our blogging techniques

For the record, eNitiaters have been blogging since October 2009.

Like many other companies developing their online profiles through content marketing with the primary purpose of attracting business, we have been doing a lot of work in upping our blogging techniques related to SEO, the ultimate standard for increasing online visibility.

WordPress SEO by Yoast is one of the key tools we use  to monitor performance of our blogs.

Here is the initial report for one of our previous blog posts:

eNitiate | Yoast for SEO | Blogging Techniques | V1 | 2014
Blogging Techniques Report - V1

Key findings and insights

Analysis of the initial blogging techniques report above helped us refine our content structure to improve our SEO score, seen here below.

eNitiate | Yoast for SEO | Blogging Techniques | V2 | 2014
Blogging Techniques Report - V2

Notice that we more than tripled  the  number of green bullet points but could not address all the issues that Yoast pointed out in the second report above?  

Well we discovered, as many professional bloggers will tell you, that it is sometimes (if not always) tough to keep a balance between meeting SEO requirements and maintaining a blogging technique that contributes to our chosen online brand identity.

Despite this sometimes tenuous balance, it is important to write blogs that observe SOE best practices.


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to read PART 1 of this series.

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to read PART 2 of this series.


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to read PART 3 of this series.

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