I rarely open newsletters because it’s normally the same message all the time, introduction or opening letter, specials or discounts in store and the usual competition. But this newsletter appealed to me because it asked me to take part in something bigger, “create your own billboard” that will be used in their next campaign.
I think the trend in content generation is the use of crowdsourcing. Getting people to engage with a brand in this manor that the custodians of the brand don’t have the room to do. It also shows trust and confidence in customer to creatively say want or think of brand. It is also a cost effective way to push the brand into the market.
COMPETITION ENTRY
This is a fun, easy and highly engaging campaign. I took that time and created my own Billboards. The challenge is that it has to be no more than 30 characters.
PROMOTE TO WIN
This enables you to promote your billboard on Twitter, Facebook, Pinterest & via email in order to win.
MY BILLBOARDS
Please click on my billboards and share them in order for me to win.
Billboard 1
Billboard 2
Please click on my billboards, go to the gallery and like in order for me to win. Try your luck, test your copy writing skills and create your very own billboard.
