Why Follower growth is not a great social media performance metric

Bra Willy Seyama | eNitiate | Social Media Performance | 1+4 Metric Matrix | 4 Sep 2021 Banner-1

Google is awash with articles that show¬†effective measurement of social media is one of the key challenges that marketers continue to face, almost 20 years since the birth of the first known social network platform, called Friendster. Ironically, we as a performance marketing agency, are confronted with the challenge of convincing our clients that some […]