How to be where your consumers are

Bra Willy Seyama | eNitiate | Digital Report | Online Search Behaviours | be where consumers are | June 2021 - Banner

I know you probably heard this many times before, but it is worth repeating: in this era of digital communications, brands need to follow consumers, and not hope that consumers will go to channels that suit them [the brands]. Why do I need to repeat the statement above? Because, data show that this message has […]