Influencer marketing: how brands can drive wrong behaviours

eNitiate | Bra Willy Seyama | Influencer Marketing | How Brands Can Drive Wrong Behaviours On Social Media | Dec 2020

This eNsight is the second in a 3-part series on influencer marketing. RELATED ENSIGHT: Influencer marketing: 4 guidelines to turn it into strategy Learn more In this eNsight, I share results of analysis that suggest brands can drive the wrong behaviours in their use of influencer marketing on social media. As you will discover, I […]