Influencer marketing: 4 guidelines to turn it into strategy

eNitiate | Bra Willy Seyama | Influencer Marketing | Falling Dominoes | Dec 2020 - Banner

According to Kantar, 2021 is the year when influencer marketing will graduate from a tactical activity to a strategic marketing lever for brands. Emerging digital platforms will gain more importance within holistic communication strategies and overall media planning, as brands embrace more authentic and direct ways to engage with consumers. Influencers will be seen as […]