Did you know?
According to Sproutsocial, the #1 challenge for Digital Marketers is in 2019 is the ability to measure social media ROI!
This is despite:
- the fact this channel has been around for more 15 years;
- it’s voluminous user generated content; and
- its superior data curation capacity that creates enormous opportunities for analysis and insights.
Our recommended solution?
We present to you the 1+4 Metric Matrix – a model we developed with the sole purpose of providing a scientific process that Digital Marketers can use to select and track key social media metrics, for the effective measurement of performance of social media marketing.
Read The 1+4 Metric Matrix ebook
The free 1+4 Metric Matrix ebook is presented to you in flipbook format here below, for enhanced reading.
Go ahead and use the science we developed to improve the selection and tracking of your brand’s social media marketing.