Top 18 African Heads of States on Twitter: it’s a mixed bag
Wondering which African Heads of States are big on Twitter in 2017? We have the answer for you in this blog post, where we picked the top 18 based on Twitter followers as at 7 July.
We are using old-fashioned spreadsheets to present the results for numbers of Twitter followers as a constant, compared to five different variables.
Twitter Follower count of top 18 African Heads of States
Here they are:
President Paul Kagame of Rwanda, who won the presidential race by a landslide only days ago, is in the second spot.
3 Heads of State from East Africa are in the top 5 – Presidents Kenyatta (1), Kagame (2) and Museveni (5).
Heads of State from Nigeria and Egypt – Presidents Buhari and el-Sisi whose countries are also in the top 3 most populous in Africa – complete the top 5.
Most of the 18 Heads of State’s Twitter handles are verified, which confirms they are the correct accounts.
Tweeting activity by the top 18 African Heads of States
Can tweeting activity of the top 18 African Heads of States tell us something about their popularity? Let’s have a look.
When comparing the two rankings, there does not seem to be a direct relationship between tweeting activity and number of followers. Thus, Presidents Uhuru Kenyatta from Kenya and Yoweri Museveni from Uganda – whose tweeting and follower rankings are the same – are exceptions.
South Africa’s President Jacob Zuma – whose account was opened in May 2011 – has published only 100 tweets to date, and the last tweet was on 6 October 2013. For all intents and purposes, this Twitter handle has been abandoned, and yet it has the 6th highest number of followers in the top 18. We guess President Zuma has been so in the news lately, thanks to his relationship with the Guptas, that Tweeps hope they will hear from him directly about the whole drama. So far DOLOLO (as they say in South African colloquial)!
President Johan Magufuli of Tanzania is in the bottom three most active Heads of States with 178 tweets in the 8th position by number of followers. His last tweet was published on 7 September 2017. Worth noting that he is one of the (very) few Presidents in the whole continent who tweets in an indigenous language. Given his style of leadership, where he would prefer for his countrymen to hear directly from him, we were expecting that he would also be very active on Twitter. Having said that, he only joined Twitter in July of 2015. Was this in anticipation of winning the elections that took place at the end of October 2015? Maybe.
Given the skew of social media to younger users generally, we analysed the ages of the top 18 Heads of States to see if this variable plays a role.
Faure E. Gnassingbe of Togo – where the Internet was switched off by the government in early September 2017 – is the youngest president, but he is also the second last in the top 18 by number of Twitter followers.
President Nkurunziza of Burundi – who was recently embroiled in a controversy related to the extension of his stay in office – is the second youngest Head of State, and is thirteenth by number of Twitter followers.
President Beji Caid Essebsi of Tunisia is the oldest Head of State and is also in the fifteenth spot by number of Twitter followers.
Does tenure have anything to do with the top 18 Heads of State’s numbers of Twitter followers? Let’s check.
Overall, most of the Heads of States have been in office for less than 10 years. If the African states in the top 18 that are subscribing to the democratic rule observed the two-term presidency limit that is a cornerstone of this system, this would not be worth mentioning. However, this is not the case for the bottom 5 Heads by tenure, who are from the democratic states.
There does not seem to be a clear link between this variable and numbers of Twitter followers.
What about country locations of the top 18?
The percentage of verified Twitter handles from the two leading regions makes for an interesting read. Check the table above to see what we mean.
Dominant foreign languages
Africa is dominated by two foreign languages – English and French. As a result, these 2 languages are used to divide the continent into mainly Anglophone countries (mainly East and Southern Africa) and Francophone countries (mainly Central and Western Africa).
What is the role of the two foreign languages in the Heads of State’s numbers of Twitter followers? Let’s find out!
The last variable we analyse is the country populations of top 18 Heads of State. Let’s have a look.
Analysis of the top 18 African Heads of State on Twitter indicates that some of the political leaders do not fully embrace social media, if at all. This could explain why President Mulatu Teshome of Ethiopia, the country with the second largest population on the continent, does not tweet.