Macufe 2012 social networking provides great insights

Macufe 2012 social networking provides great insights

In this post, I share with you Facebook and Twitter highlights based on our social analytics relating to the recent Macufe 2012 event’s 15th anniversary, with an estimated 170 000 revelers attending from all over the country, the continent and the rest of the world.

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Social media blurring the line between personal and professional lives

Let us be warned that the line is now blurred. The freedom to say what we want on social networks, has to be balanced with clear understanding of the possible far-reaching consequences involved.

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Usage of social integration tools

It feels like social integration tools have been around for as long as social media. But, there are netizens who do not use them, or do understand how to best leverage them. In my inaugural #InformUrSelf Twitterview, I address this topic.

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The social media under-utilisation debate rages on

As old as the word “social media” sounds to some of us now, treatment of these media as an afterthought that inevitably results in their underutilisation is still prevalent in a fair number of companies.

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Are social network relationships about quantity or quality?

There is consensus that high levels of common interest enhance active engagement on social networks. This is why protagonists of quality relationships emphasize that this typically gets achieved at the expense of high quantity of connections.

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*DeathbyDigitalMarketingConference* era for marketers? Here’s my 10-point selection checklist

Since the beginning of 2011, there have already been numerous paid public conferences on or incorporating elements of digital marketing in South Africa. Recent conferences I am aware of are – Thinking Mobile, Integrated Marketing Communication Conference, Mobile Media Mindblast and Social Media World Forum Africa.

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