How important is social media engagement?

How important is social media engagement?

What is social media engagement Social media engagement measures the public shares, likes and comments for one's social media page, it’s also about how you use digital platforms like Facebook, Instagram, Twitter and Blogs to build a great customer experience. In a nutshell, social media engagement is the involvement, interaction and influence an individual has…

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Favouriting vs RT: Which one carries more weight?

In the last 7 days, my tweets got 4 favs for every 3 RT's. Of the Twitterers who favourited my tweets,  I would have preferred @lindarottenberg  - cofounder of Endeavor, and @reidhoffman - co-founder of LinkedIn, to RT instead. Main reason is that the relevant tweets would have been exposed to over 253,000 followers between the two.…

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