Confirmed: Kaizer Chiefs are BIG on social media

Confirmed: Kaizer Chiefs are BIG on social media

The inspiration for this post I usually spend my Sunday early mornings listening to Ashraf Garda's Mediashow on SAFM, South Africa's second-largest talk radio. Sunday 9/11 was no different, and as luck would have it, the first interview on the show inspired this post. Ashraf interviewed Alpheus Maphosa - the Corporate Communications Manager for Kaizer Chiefs - about…

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Soweto Derby, 7 March 2015 – 4.5 minutes of oohs, aahs, and clapping

The Soweto Derby is a clash between 2 of the biggest teams in South African Premier Soccer League (PSL) - Kaizer Chiefs and Orlando Pirates. This clash was the second in PSL season 2014/2015. This video captures key moments that elicited emotional raptures in the second half of the game.  

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Large number of followers + high posting rate ≠ high Twitter engagement score

The first leg of #SowetoDerby - the biggest league game in South Africa that also has a rich history - is behind us in this 2014/2015 Professional Soccer League (PSL) season. A comfortable 2:0 win by Kaizer Chiefs against Orlando Pirates has ensured an emphatic log leadership at midway stage with 36 points (and a margin of…

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Putting Kaizer Chiefs #OperationVatAlles to the test – on social media

Kaizer Chiefs ended their 8-year long wait for the most prized Soccer Premiership glory in the 2012/2013 season, and revived the quest for "Operation Vat Alles (aka Thatha Zonke)" with the addition of Nedbank and Carling Black Label Cups in the 2013 trophy cabinet. You can include the Gauteng Cup, if numbers are everything to you. "Vat Alles" is…

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The 8 December 2012 Soweto derby gained a global status

A lot of noise was made about yesterday’s Soweto derby between Orlando Pirates and Kaizer Chiefs, which ended in a 1:1 draw. While this can be expected as these two teams are the richest, most fan’ed and arguably most decorated in South Africa and rank high in the African continent as well, there was something more. As at 12:30 AM, #Sowetoderby had achieved just under 7,5K tweets, as measured on topsy.com. Let me use the power of Twitter to illustrate the fact that yesterday’s fierce soccer battle by the two Soweto giants captured the imagination of the world.

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