The new craze – Influencer Marketing

The new craze – Influencer Marketing

  Influencer marketing is the new thing in the marketing world, this type of marketing has become popular because most consumers continue to skip or block ads when online. Influencer Marketing is the type of marketing where marketers don’t communicate directly to their target audience but you get key leaders on social media known as…

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The importance of colour psychology in marketing

Who could have thought that five basic colours can create a marketing language? That the colours have a level of influence on your targeted audience and how they receive your digital offering? These principles of the colour of psychology are more relevant and widely used by developers and designers.  Studies show that colour has an…

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*DeathbyDigitalMarketingConference* era for marketers? Here’s my 10-point selection checklist

Since the beginning of 2011, there have already been numerous paid public conferences on or incorporating elements of digital marketing in South Africa. Recent conferences I am aware of are – Thinking Mobile, Integrated Marketing Communication Conference, Mobile Media Mindblast and Social Media World Forum Africa.

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There is an uncanny similarity between Osama and some Marketers when it comes to digital technology

The deceased father of modern-day terrorism appreciated the value of digital technology in the globalisation of his movement and achievement of other terrorist objectives, but he disliked using digital communications personally as he knew – and this is the operative word – the danger this presented as a detection mechanism for his hunters.

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