Millennial moms are more tech-savvy than previous generations

Millennial moms are more tech-savvy than previous generations

In this month where we celebrate motherhood, my initial title for this post was:   However, ‘Research suggests that there are distinct habits true of [the Millennial] generation. They are certainly more focused on the use of technology and social media than any previous generation.’ The insights I gathered from online research lead to refinement…

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Measuring Engagement for ABSA’s #HumanSpirit Campaign

The #HumanSpirit is a Hashtag currently being punted by South African banking giant ABSA. It links to their big brand ad for their sponsorships of sport and the arts in South Africa. ABSA’s biggest sponsorships are in rugby (Springboks, Currie cup) and soccer (ABSA premiership). Since their #HumanSpirit brand ad covered most of their sponsorships,…

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