The campaign may go viral, but it is not up to the brand

The campaign may go viral, but it is not up to the brand

What made the #IceBucketChallenge go viral in mid-2014? Why has ALS, the non-profit organisation associated with this campaign, not created another viral campaign of same or bigger proportions since then? Is it because it is not easy to replicate such a mega-successful campaign? Is it because this one was a fluke? Or is it me…

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#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

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