Where to start with a brand that aims to build an online presence.

Where to start with a brand that aims to build an online presence.

According to Google, 97% of consumers use the internet to search for  businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is important for your marketing strategy, no matter what size your business is or what industry it belongs to. We live…

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How important is social media engagement?

What is social media engagement Social media engagement measures the public shares, likes and comments for one's social media page, it’s also about how you use digital platforms like Facebook, Instagram, Twitter and Blogs to build a great customer experience. In a nutshell, social media engagement is the involvement, interaction and influence an individual has…

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The social media under-utilisation debate rages on

As old as the word “social media” sounds to some of us now, treatment of these media as an afterthought that inevitably results in their underutilisation is still prevalent in a fair number of companies.

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