The Three C’s of the Consumer Connection Model

The Three C’s of the Consumer Connection Model

The consumer connection model consists of Contact, Content, and Context; it helps brands to be able to create messages and campaigns that resonate with its audience. This blog will give you tips on how to align a brand with the consumer connection model. Contact Contact is the audience the message is created for, and also…

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The Power of words: Context vs. #Content

This blog was inspired by a conversation I had with a colleague. As we discussed, the importance of energies and self-actualisation - being in tune with yourself and realising your higher purpose in life. I had an “AHA Moment” as Oprah would say, I realised that I am bound to everything word I say and…

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