While in Kenya on a social media assignment last week, a friend told me that he pays 1 Kenyan Shilling for a SMS. On 1 October 2011, 1 South African Rand (ZAR) = 12.34 Kenyan Shillings (KES). When I convert Kenya’s cost of SMS in South African currency, this comes to 8 cents. The cheapest SMS rate in South Africa right now is 15 cents. Thus, this is close to 100% more expensive than the Kenyan rate! Why?Read More
South African soccer fans experienced a Bafana Bafana AFCON 2012 qualifying match broadcast blackout AGAIN! This time around the SABC compounded the situation by failing to mitigate this risk, despite having known about it as far back as in May 2011 when broadcast rights negotiations started with SportFive.Read More
What is the size of the unrecorded smartphone market in South Africa? Hard to say, but evidence shows that it may be bigger than imagined.Read More
There is consensus that high levels of common interest enhance active engagement on social networks. This is why protagonists of quality relationships emphasize that this typically gets achieved at the expense of high quantity of connections.Read More
Since the beginning of 2011, there have already been numerous paid public conferences on or incorporating elements of digital marketing in South Africa. Recent conferences I am aware of are – Thinking Mobile, Integrated Marketing Communication Conference, Mobile Media Mindblast and Social Media World Forum Africa.Read More
In my experience, work-shops at public conferences are hardly about that. They are more about sharing of case studies at best; or sheer talk, talk, talk at worst.
I must admit though. I have become addicted. There are 3 three things I love about talk-shops.