How is Jacob Zuma mixing it on social networks?

In my online poll that was a prelude to this post, the question I wanted to start with was whether JZ should be on social networks at all. But I subsequently dropped it as I felt it was redundant, because the President had already posted his first tweet that created a buzz across the country by then.

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There is an uncanny similarity between Osama and some Marketers when it comes to digital technology

The deceased father of modern-day terrorism appreciated the value of digital technology in the globalisation of his movement and achievement of other terrorist objectives, but he disliked using digital communications personally as he knew – and this is the operative word – the danger this presented as a detection mechanism for his hunters.

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Rapid developments in digital media are forcing redefinition of classical marketing

With the passage of time and increased wisdom, it has become obvious that the future of Brand Marketing will be enhanced by acquiring some knowledge of digital technology that determines the efficacy of the various, ever-growing and constantly evolving digital media options. And equally importantly, techknowledge will improve Marketers’ savvy, which will in turn help them keep the techies in check in ensuring that the marketing rand is stretched in line with increasing business requirements relating to the adage “more for less”.

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Macufe 2010 Temperature Check

Macufe 2010 has come and gone. It is time to take a temperature check on its success. People who follow this calendar event, or who have actually attended this year, are encouraged to take a quick poll

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