There is an uncanny similarity between Osama and some Marketers when it comes to digital technology

The deceased father of modern-day terrorism appreciated the value of digital technology in the globalisation of his movement and achievement of other terrorist objectives, but he disliked using digital communications personally as he knew – and this is the operative word – the danger this presented as a detection mechanism for his hunters.

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Rapid developments in digital media are forcing redefinition of classical marketing

With the passage of time and increased wisdom, it has become obvious that the future of Brand Marketing will be enhanced by acquiring some knowledge of digital technology that determines the efficacy of the various, ever-growing and constantly evolving digital media options. And equally importantly, techknowledge will improve Marketers’ savvy, which will in turn help them keep the techies in check in ensuring that the marketing rand is stretched in line with increasing business requirements relating to the adage “more for less”.

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Macufe 2010 Temperature Check

Macufe 2010 has come and gone. It is time to take a temperature check on its success. People who follow this calendar event, or who have actually attended this year, are encouraged to take a quick poll

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Another 2010 Fifa World Cup First

If my facts are correct, less than 40% of soccer players in British premiership league are locals and the rest are foreigners. Simply put, Britain is helping other nations to become the best in global competitions.

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The economics of 2010 Fifa World Cup are not in South Africa’s favour

I am currently watching the 3rd game of the last 16 stage, where Germany and England are playing. While I am enjoying the quality of the game, I am routing for England to progress to the Quarters. This wish may not be fulfilled though, if the way Germany are currently playing is going to last for the rest of the game.The game is on the stroke of 66th minute. Germany are 4-1 up against England, and they also have had at least 2 clear shot-on-goal chances.

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