There is consensus that high levels of common interest enhance active engagement on social networks. This is why protagonists of quality relationships emphasize that this typically gets achieved at the expense of high quantity of connections.Read More
Since the beginning of 2011, there have already been numerous paid public conferences on or incorporating elements of digital marketing in South Africa. Recent conferences I am aware of are – Thinking Mobile, Integrated Marketing Communication Conference, Mobile Media Mindblast and Social Media World Forum Africa.Read More
In my experience, work-shops at public conferences are hardly about that. They are more about sharing of case studies at best; or sheer talk, talk, talk at worst.
I must admit though. I have become addicted. There are 3 three things I love about talk-shops.
When Cell C, the David of mobile telecommunications in South Africa, launched a new brand identity in late 2010, a price war was started with the introduction of promotions for 2 gig and 5gig data bundles. Vodacom and MTN have since followed. Its all 🙂 for consumersRead More
In my online poll that was a prelude to this post, the question I wanted to start with was whether JZ should be on social networks at all. But I subsequently dropped it as I felt it was redundant, because the President had already posted his first tweet that created a buzz across the country by then.Read More