How will digital freedom transform businesses in South Africa?

Over the past years with the preamble of social networks to be specific Facebook, I witnessed that more persons were becoming responsive to social networks, yet not fully aware of how Digital/Social media can breed both pessimistic and optimistic feedback to help them enhance their businesses.                  …

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Gumtree shows the way in usage of integrated media

I saw a Gumtree South Africa TV ad during tonight’s ETV News for the first time. What drew my attention to the ad was not the captivating message or the rather poor quality thereof, but the fact that this “free” online local classified ads service – with roots in London and now a footprint across 76 cities and 11 countries – is using old media in its communications mix.

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