You can help emergency services to identify key contact(s) on your mobile phone when you can’t do it yourself

We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn’t know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE’ (In Case of Emergency) Campaign.

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Should advertisers worry about Facebook’s recent 83 million “dubious” accounts announcement?

Should advertisers worry about Facebook’s recently announced 83 million dubious accounts? This is an important question, because advertiser are driven by numbers, ahead of all else. However, it is key to note that fictitious and dormant accounts are a common characteristic of ALL social network sites. They are not avoidable. Thus, the question should be: what is the tolerable level of these accounts that advertisers are happy to live with?

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