Analysis of 25 influential #tweeps shows that more #Twitter followers = more #fakes

The simple truth about social networks is that we use them predominantly for saying something to someone who is hopefully not only listening, but will also find what we say interesting enough to want to share it with their other friends/followers/fans. In the Twitter context, Twitterers want to have followers who are real, attentive and responsive. The default…

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#Zimbabwe had its moment in the Twitter sun this past weekend

Zimbabwe, a country with a population of nearly 13 million, had its draft constitution put to a referendum vote yesterday. News about this event was filled with predictions of chaos and violence on Friday. Thankfully, this prediction turned out to be a false alarm, as the day came and went without any major incidents bar the…

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A #mobilevideo brought the Daveyton #policebrutality case to public’s attention

I call this the season of image-tarnishing news about South Africa. My beloved country has been in the spotlight for all the wrong reasons in the last 6 months, and the seemingly unstoppable flow of negative news that includes Marikana, Anne Booysen and Oscar Pretorius is drowning out all the other positive news such as the…

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A new trend shows #freemium days are numbered

I have always been an advocate for free Internet stuff, and I have written a lot about this topic on this blog. My philosophy when it comes to Internet tools has always been and continues to be free tools first, premium tools only when you have to. However, the writing is clearly on the wall – freemium days are numbered. An advise to business people of my ilk – ensure you revise your expense projections.

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Is Social Media the future communications tool?

Social Media is entering a new era of achievement with most businesses establishing strategies to take their brand forward. In the not so distant past, most corporate companies were reluctant to implement a social media strategy. Social Media is opening up a whole new way of doing business. In addition, the growth of mobile technology…

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