The campaign may go viral, but it is not up to the brand

What made the #IceBucketChallenge go viral in mid-2014? Why has ALS, the non-profit organisation associated with this campaign, not created another viral campaign of same or bigger proportions since then? Is it because it is not easy to replicate such a mega-successful campaign? Is it because this one was a fluke? Or is it me…

Read More

9 tweets about #AfricaInnovation Conference analytics

Victor Kgomoeswana has taken his passion for spreading the positive message about doing business in Africa to another level, by adding an annual conference property to his "Africa Is Open For Business" company. The company name is rather long, but thankfully it has an acronym - AIOFB. Let's quickly mention 3 big moves linked to…

Read More

Top 6 #PravinGordhan Tweets

This Storify captures the top 6 #PravinGordhan tweets as at 5pm on 12/10/16. [View the story "Top 6 #PravinGordhan Tweets" on Storify] Do you believe that social media is increasingly playing a key role in putting a spotlight on matters of national interest? Give us your comments here below.

Read More