My Diary of #SocialMedia Week in Mumbai – Day 5

I have always believed that one of the best ways to immerse in the culture of a nation, is to taste their traditional food. So, I set about doing this on Day 5 of my stay in Mumbai, and I was impressed with the richness and wide variety of traditional Indian dishes available in restaurants…

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My Diary of #SocialMedia Week in Mumbai – Day 4

2 days ago now, a question was asked in SMWMumbai's SoLoMo session along these lines - which brand in India would you love to hate most? The answer, which sounded like a practiced chorus from the bulk of the audience, was: V-O-D-A-F-O-N-E! At this stage I thought - OK, whatever this brand of global standing…

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My Diary of #SocialMedia Week in Mumbai – Day 3

I spent day 3 in Mumbai attending 5 Social Media Week (SMW) panel discussion and presentation sessions. Topics of attended SMW sessions ranged from impact of social media on politics and education to hardwiring SoLoMo to business. In this post, I want to focus on Influencer Relations topic.

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My Diary of #SocialMedia Week in Mumbai – Day 2

I spent day 2 in Mumbai exploring a part of this city called West Andheri. The rickshaws came in handy for public transport, and I enjoyed the affordable but bumpy ride that cost me 220 Rupees (about 44 South African Rands) in total. Transport (self-)regulation in Mumbai is quite intriguing, given lanes that are not clearly…

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Measuring Engagement for ABSA’s #HumanSpirit Campaign

The #HumanSpirit is a Hashtag currently being punted by South African banking giant ABSA. It links to their big brand ad for their sponsorships of sport and the arts in South Africa. ABSA’s biggest sponsorships are in rugby (Springboks, Currie cup) and soccer (ABSA premiership). Since their #HumanSpirit brand ad covered most of their sponsorships,…

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My Diary of #SocialMedia Week in Mumbai – Intro

I am in Mumbai, India, for Social Media Week, alternatively called #SMWMumbai; and I got the bug from attending #SMWLagos in February this year. I shall be publishing my daily diary during my stay in this 4th most populous city in the world 🙂

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