I am not a vendor, I am a Zulu

Working in digital content marketing in Mzansi can be challenging, given the diversity of our 11 official languages. This Idols SA video reminded me how easy it is for a misunderstanding to arise based on a simple word.

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My Diary of #SocialMedia Week in Mumbai – Day 6

The last day of official Social Media Week ended on my 6th day in Mumbai. The last session was a panel discussion about how brands can monetise their presence on social media. While 79% of marketers integrate social media in their activities, only 26% can measure social media marketing ROI.

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