Digital Media: Why Mandela will live on forever

Nelson Mandela is a true icon in the hearts of not only South Africans but the hearts of people all over the world. He has inspired billions of people and his name is probably the biggest brand in the world. As big as the Mandela brand is, preserving it is key for future generations to…

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His last walk…#NelsonMandela

Our Monday meeting with the digital minds of eNitiate had to start by reflecting and asking ourselves what we are doing to honour what #NelsonMandela stood for.Not usually how we start our  usual meetings but it was only right that we do so.With humbling thoughts  flooding,the realisation of what an impact this man had on…

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#KenyaAirways shows the way in social CRM

Social CRM has become a big part of being on Twitter for many businesses that are social media savvy. Kenya Airways (KQ), the 6th best airline in Africa according to Sky Trax, is one of them. This is not surprising, as KQ is among the earliest Twitter adopters  in African airlines, and it has the highest…

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#Obama gave the #DA a blueprint for #digital election campaign

During the month of November, I saw #MyFirstTime video and if you saw the smile on my face you would know I was not thinking politics. The objective of the video was to encourage youth or "born frees" to register to vote but importantly to make a sound & informed decision that will affect their…

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