My Diary of #SocialMedia Week in Mumbai – Day 6

The last day of official Social Media Week ended on my 6th day in Mumbai. The last session was a panel discussion about how brands can monetise their presence on social media. While 79% of marketers integrate social media in their activities, only 26% can measure social media marketing ROI.

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My Diary of #SocialMedia Week in Mumbai – Day 5

I have always believed that one of the best ways to immerse in the culture of a nation, is to taste their traditional food. So, I set about doing this on Day 5 of my stay in Mumbai, and I was impressed with the richness and wide variety of traditional Indian dishes available in restaurants…

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My Diary of #SocialMedia Week in Mumbai – Day 4

2 days ago now, a question was asked in SMWMumbai's SoLoMo session along these lines - which brand in India would you love to hate most? The answer, which sounded like a practiced chorus from the bulk of the audience, was: V-O-D-A-F-O-N-E! At this stage I thought - OK, whatever this brand of global standing…

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