How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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The future of

Over the christmas holidays I watched the movie Mandela : Long Walk to Freedom #MandelaLWTF and it inspired a nostalgic journey of discovery into the era of the 1950's in South Africa. The opening scene in the movie is of Mandela rushing out to court from his residence in Sophiatown. Popularly known as Kofifi or Sof'town, this area was the…

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Are digital technology solutions the answer to all human relations issues?

The Unitehood app shows great potential as a crime deterrent. Except, it requires all of the following to work effectively – a smartphone, data and reliable network signal. With crime affecting everyone regardless of their economic means or location in South Africa, the Unitehood app is unfortunately not the panacea.

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How soon should commercial brands leverage #Madiba’s death?

Woolworths shot a video of a flashmob at their Parkview store on 7 December 2013, featuring the popular Soweto Gospel Choir doing a rendition of Johnny Clegg’s 1987 song called Asimbonanga, as a tribute to Mandela. As I am publishing this post, this Youtube video is raking up the numbers since it was published on 9 December, and is now sitting at over 3,1 million views and a massive 18 000 likes a mere 9 days since.

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#MandelaStory

Social media mentions about the late #NelsonMandela have done epic stats numbers since his death. See the numbers here >>> @PrezenceDigital created a video about how #Madiba would be best represented if he was a "born free". The video combines all the social media platforms of this day in telling the story of all the…

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