Online listening…Are we really?

Use of the internet has vast grown into a convenient way of communicating. A lot of digital firms in the marketing industry have adopted having the upper hand of staying on top of their services and making sure their clients stay happy and positive about the service they are being provided with, all this achieved…

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90/10

Famous author Stephen Covey is credited as the one who introduced the world to the 90/10 principle. So as I stumbled on this theory of reaction, I thought to myself how does one react to all the tweets & status updates if they only account for 10%? Click on the image to enlarge Source: http://www.intentionallydigital.com/2012/09/08/show-7-the-9010-rule/ One…

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How #onlinemedia can help ease South Africa’s high youth unemployment

The recent passing of the youth wage subsidy bill is a welcome relief, given the unacceptable 50% unemployment rate in this age group in South Africa. But Cosatu threatens to contest the subsidy in the courts of law. While the dilly dallying continues, the online media can provide opportunities for increasing size of the dent on youth unemployment if properly leveraged.

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