#KenyaAirways shows the way in social CRM

Social CRM has become a big part of being on Twitter for many businesses that are social media savvy. Kenya Airways (KQ), the 6th best airline in Africa according to Sky Trax, is one of them. This is not surprising, as KQ is among the earliest Twitter adopters  in African airlines, and it has the highest…

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#Obama gave the #DA a blueprint for #digital election campaign

During the month of November, I saw #MyFirstTime video and if you saw the smile on my face you would know I was not thinking politics. The objective of the video was to encourage youth or "born frees" to register to vote but importantly to make a sound & informed decision that will affect their…

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#16Days of Activism

RAPE, ABUSE AND MURDER – are the headlines that surface daily in the news. These words are associated with the injustices and violent behaviours affecting women and children every day. So now that the President has launched the “16 Days of activism” NOW WHAT? I feel like each one of these days should have an…

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Online listening…Are we really?

Use of the internet has vast grown into a convenient way of communicating. A lot of digital firms in the marketing industry have adopted having the upper hand of staying on top of their services and making sure their clients stay happy and positive about the service they are being provided with, all this achieved…

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90/10

Famous author Stephen Covey is credited as the one who introduced the world to the 90/10 principle. So as I stumbled on this theory of reaction, I thought to myself how does one react to all the tweets & status updates if they only account for 10%? Click on the image to enlarge Source: http://www.intentionallydigital.com/2012/09/08/show-7-the-9010-rule/ One…

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