Go digital or lose out

The world is swiftly moving towards a digital future. Everything we do will soon be dominated by electronic devices and "float into the air." Whilst the innovation of digital platforms continues to define markets and shape lives, some industries and people are finding it hard to adapt, whilst some remain rooted in the traditional way…

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Real Time Digital

How do you come up with awesome strategies that your target market can embrace and relate to,gimmicks that will give your brand the desired response?The answer is......Real Time Marketing coupled with a dose of digital.Be pro-active,engage with your consumers monitor their behaviour changes regarding your brand.Digital has become a LIFESTYLE for many and so if…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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The future of

Over the christmas holidays I watched the movie Mandela : Long Walk to Freedom #MandelaLWTF and it inspired a nostalgic journey of discovery into the era of the 1950's in South Africa. The opening scene in the movie is of Mandela rushing out to court from his residence in Sophiatown. Popularly known as Kofifi or Sof'town, this area was the…

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