Mercedes-Benz 2014 digital evolution

With the rapidly changing world we live in, it comes as no surprise that even cars have revolutionized our basic transportation experience. We are way over the A to B mind-set of travelling; our basic needs and digital addictions have created expectations everywhere we go (we are more conscious), and have exceeded the natural A…

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Go digital or lose out

The world is swiftly moving towards a digital future. Everything we do will soon be dominated by electronic devices and "float into the air." Whilst the innovation of digital platforms continues to define markets and shape lives, some industries and people are finding it hard to adapt, whilst some remain rooted in the traditional way…

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Real Time Digital

How do you come up with awesome strategies that your target market can embrace and relate to,gimmicks that will give your brand the desired response?The answer is......Real Time Marketing coupled with a dose of digital.Be pro-active,engage with your consumers monitor their behaviour changes regarding your brand.Digital has become a LIFESTYLE for many and so if…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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