Is battle of mobile takeaway apps hotting up?

  I published a post in January this year, where I compared Mr Delivery and Appetite takeaway food online solutions. My key finding was that Mr Delivery, arguably the pioneer of takeaway food delivery market in South Africa, did not have a mobile app. This post is a follow-up, given the summer holiday season when restaurant…

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5 Steps To Growing Your Social Media Marketing

  Here are a few steps that will help take your social marketing to the next level. Think an "out of the box" campaign that will turn heads and win awards. Plan carefully, think visually, stay consistent and most of all be active and responsive in order to ensure you engage with the right crowd.

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ANALYTICS IS EVERYTHING TO A BRAND WITH #ONLINEPRESENCE – PART 4

  In this part of our series on online analytics, we share insights on blogging techniques that observe SEO best practices, based on analysis of one of our previous blog posts. You are welcome to read Part 1 , Part 2 and Part 3 of the series.   Analysis of our blogging techniques For the record, eNitiaters have been blogging…

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SEO in a nutshell

  How do you get the right visitors that matter to come to your site, without wasting your budget on traffic that doesn’t convert to new business? Optimize. This will help divert traffic to your site. Get started and learn all the techniques and tips of how best to make SEO work for you. Commit…

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Analytics is everything to a brand with #onlinepresence – Part 3

  In this part of our series on online analytics, we share knowledge on how we track our social community growths. You are welcome to read Part 1 and Part 2 of the series.   Measuring Twitter community development Community development is still one of key metrics for any brand developing its online presence, as this enhances…

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South Africa: 4 Social Business 2015 predictions

  Our review of South Africa's social media 2014 trends clearly shows that the country was on a high. This phenomenal performance sets the tone for social business in 2015; given that many socially connected brands are commercial brands, and they track and analyse online mentions that are translated into strategic insights. Here are our 4 predictions for…

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