INCREASE ENEWSLETTER CONTENT CIRCULATION THROUGH THE USE OF BRAND EVANGALISM

Increasing readership for client newsletter can be quite a challenge.Content alone cannot guarantee readership or opening of emails.Instead of once of a month circulation we proposed a drip approach to clients,sending out weekly news articles to their mailing list.This continuous dissemination or distribution of news will guarantee a far better success rate in terms of…

Read More

#SimpleTruth: Humans are more popular on social media

Some things are so obvious, but we humans are so oblivious of them. Let's use the stats to make the point: Of the top 10 Facebook pages - when excluding Facebook-own pages, 8 are either human brands, or have human names. The Simpsons are at 9th spot using my definition. Of the top 10 Twitter…

Read More

EMPLOYEES ARE YOUR COMPANY’S CONTENT GOLDMINE

I was invited to facilitate a session as part of Smart-Link's seminar late last week. The topic of discussion was "Social Media Moving Beyond the Marketing Department", and the key  question was whether companies can use their employees to contribute to their Marketing Departments' content marketing efforts. Attending corporate delegates actively contributed their own thoughts during the…

Read More

Social Media Backs Dani Alves

Barcelona football club player Dani Alves caused a storm that worked in his favour after a racial incident that saw him hailed a hero and sparked social media activism for #NoToRacismInSport. Whilst the footballer was about to take a corner kick in Barcelona's fixture against Villareal on April the 27th, a Villareal fan threw a…

Read More

GENERATING A GIF IS AS SIMPLE AS 1,2,3

A lot of comic sites and social networks are using short videos and gif's as a great way to create or repackage content.I think a lot of our clients have got galleries with lots of images. These images can be turned into great meme's or gifts. its easy and free but if that is not…

Read More