Is #HelloPeter being displaced by socialCRM?

This question could not be more appropriate, given that hellopeter.com has been under new ownership since 1 December 2014, after the founder - Peter Cheales - sold it recently. The idea to blog on this topic was brought about by our discovery that the saga with frogs in Woolies salads, which was reported on Instagram…

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INCREASE ENEWSLETTER CONTENT CIRCULATION THROUGH THE USE OF BRAND EVANGALISM

Increasing readership for client newsletter can be quite a challenge.Content alone cannot guarantee readership or opening of emails.Instead of once of a month circulation we proposed a drip approach to clients,sending out weekly news articles to their mailing list.This continuous dissemination or distribution of news will guarantee a far better success rate in terms of…

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#SimpleTruth: Humans are more popular on social media

Some things are so obvious, but we humans are so oblivious of them. Let's use the stats to make the point: Of the top 10 Facebook pages - when excluding Facebook-own pages, 8 are either human brands, or have human names. The Simpsons are at 9th spot using my definition. Of the top 10 Twitter…

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