South Africa: 2014 Social Media Review

  2014 in review South Africa experienced the busiest year on social media yet, as shown by growths of top 20 brands on Facebook, Twitter and Youtube in the last 12 months. Sourced: SocialBakers Using the 20:80 principle, growth of the top 20 brands on main social networks is a good indication of South Africa's performance…

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Twitter advertising 101

Here is an infographic that simply explains how Twitter advertising works: Time to promote your tweets? Try it out and let us know how it goes.

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Analytics is everything to a brand with #onlinepresence – Part 2

This is a continuation of our series on the subject of importance of analytics for brands with online presence. Click here to read Part 1 of the series. Brands using social networks want to achieve a level of influence, as this enhances amplification of distributed content. Klout, a social media impact tracking tool that has…

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#Africa’s top 10 facebook junkies

As 2014 comes to an end, here are top 10 African countries with highest social network numbers. We anticipate that Africa's social network growths are going to be higher in 2015, assisted by increased access to smart phone devices, cheaper mobile data and faster bandwidth speed. To locate the countries simply place your curser on…

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Analytics is everything to a brand with online presence – Part 1

Whether yours is a commercial or personal brand, don't pass up the opportunity of applying many of the online tracking tools to monitor online presence. We always endeavour to discover the many free tools available on the Internet, and write about them in our eNiversity page.   Metric monitoring of online presence Depending on metric(s)…

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