Where to start with a brand that aims to build an online presence.

According to Google, 97% of consumers use the internet to search for  businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is important for your marketing strategy, no matter what size your business is or what industry it belongs to. We live…

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eNitiate attended RethinkLive in Hong Kong

eNitiate attended the RethinkLive - Africa's Next Unicorns- Seminar in Hong Kong on the 9th February 2018. This is the forum for entrepreneurs to talk emerging trends and opportunities for investment on the African Continent. The event was attended by entrepreneurs from Korea, Ethiopia, Nigeria, America, Hong Kong, Kenya, DRC, Japan and Zimbabwe. The discussions…

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Is South Africa still enjoying some free(ish) internet?

You may have come across the term "Net Neutrality". Net Neutrality is a big issue around the world as many people feel that their freedom of communication and of expression on the internet are in jeopardy. For more on "Net Neutrality", click here. But what is it like for a South African? Was the internet, ever,…

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Facebook Insights help marketers track performance of their Facebook Pages

Facebook Insights help you to track the performance of your Facebook page. Facebook insights can help you refine your Facebook activities and values the success of the marketer's decisions. Facebook F8 conference has come with ideas to refresh the web version of Insights to bring clear data sets and that are presented easier to navigate…

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Is verification a big deal for your social media pages?

In my opinion - yes! Due to the fake news and imposters online, obtaining verification is a big deal. Being verified is something that most people or brands aspire to obtain. It is probably the digital way of communicating: "I am the real one" without saying a thing. It gives you instant credibility, in turn, increasing…

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