#Infographic: Content curation

Who says you always have to come up with fresh new content for your platforms, when you can simply curate? As much as there is debate going on regarding the dos and dont's in this regard, for many, supplementing their content marketing strategy by practicing content curation is the objective. Take a look at some of the…

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The right to #internet access

The internet is a platform that allows people to learn, connect and to stay informed about current affairs. The UN officially declared it a human right to have internet access in 2011. A disconcerting 68% of the world still does not have access to the internet. Amongst other things, the internet has allowed for collaboration,…

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Social Media an effective tool during disasters

The Cape Town fire has died down, after residents and firefighters fought hard to keep the scorching blaze under control when it first started Sunday night 1 March 2015. Trending on social media were mostly Cape Town suburb names, which included daunting images of most of the city under fire. The reality and intensity of the disaster only…

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#Infographic : History of #ContentMarketing

Have you wondered what kind of marketing strategies the industry would be practicing today if the digital phase did not exist? How would success be measured without the apps or social platforms? Below is an infograph to show just how far the marketing era has come. Can you imagine what new mediums and strategies of…

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