Branding: Back to basics

I walked into my 10:30 am class , marketing to be precise, dragging my feet. That's how "amped" I was about the topic we were covering that morning. "Branding", all I kept thinking was "man, can this day be over already!"  Funny enough the topic turned out to be more fascinating than anticipated. I remember…

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eNitiate Visual Radio: An Internet radio slot that has lead to #BIGThinking

This post is part of the eNitiate brand revitalisation journey, and it is a sequel to the eNitiate Content.ly post.   How did the Internet radio slot come about I was approached in November 2014 by Rethabile Mohlala (aka The McDaddy of Radio) - a young and passionate radio man who I met in the early years of eNitiate - with an opportunity for…

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#Infograph: Brand management

Brands are always looking for innovative ideas in the process of (re)structuring their brand identity. There are certain factors that should be taken into consideration when a brand decides to revive its look. Giving your brand a "new look" is not just about changing the colors of your logo, your new slogan and/or your new…

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Colour Psychology in Branding

April is typically known as the "fool’s" month globally but it is also the month that eNitiate launched its new brand! Being the most important part of a business, an effective brand strategy goes a long way in marking the footprint to which all businesses need to maintain THE EDGE.  WHAT EXACTLY IS A BRAND? BusinessDictionary.com…

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