#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

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Trumptrums

Known for his rather distasteful remarks on the NBC reality show The Apprentice , an American business magnate and investor, was ranked number 17 on the 2011 Forbes Celebrity 100 list , president and founder of his own organisation and founder of  a number of entertainment resorts. The list of his "calling cards" is probably longer than this blog.…

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A new way to online shopping with Puma

Today's technology is moving at such a fast pace,  allowing loyal shoppers access to brands/products from anywhere in the world. Puma has introduced an exciting way of online shopping. Shop-able videos that allow customers to shop as they watch. The sportswear company's latest experiment allows viewers to immediately purchase items from their recent "Evolve" campaign.…

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Why use #Infographics?

If you work in the digital marketing sphere, you know that content generation does not only come in the common form of text. Theres is quite a number of ways you can use to speak to your audience. One of them is making use of infographics, a visual representation of information. A well thought out…

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Mzansi, I am an AFRICAN!

With the recent un-easiness regarding foreign nationals living in South Africa - Mzansi, this short-video clip serves to remind us that we are AFRICANS before we are SOUTH AFRICANS!

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